Making The AdSense Ads Suit Your Website – Part 3(Positioning Of Ads)

T he four important properties that help in making the AdSense Ads look good on

your website are – shape, size, color of the Ads and their pos itioning.
 while the

first three can be c us tomized using the customization options provided by

Google, ‘positioning of Ads’ is something that G oogle can only give you advice

on. You are the bes t judge of what position would be best suitable for your

AdSense Ads.

T he pos itioning of your Ads relative to the rest of the c ontent is important in order

to adequately emphasize the Ads. However, positioning of the Ads is also

dependent on the size and shape of the AdSense Ads. Though shape and size

are customizable too, large size Ads are generally preferred because they help

increase the number of Ad impress ions you can get. However, sometimes the

structure of your webpage might not allow a big s ize Ad. In suc h a c ase you

would need to strike a balance betw een the size of your ad and the best

positioning for it. A number of website owners use other properties in order to

make the big size Ads appear smaller e.g. they might us e the background color

of the webpage for the background and border of the AdSense ad thereby

making it look s maller than it actually is (besides achieving the blending effect, of

course).

Position your AdSense Ads in s uch a way that they look in-place with the general

flow of content on your website. You can even position a block in the middle of

the content in suc h a way that it adds value to the content (w hile it als o serves

your purpose of increas ing the AdSense revenue through clicks) e.g. you could

add an AdSense Ad block just after a statement that points to resources for a

particular task – and your AdSense Ads could possibly form some suc h

resources. Placing the Ads just above the heading of an article or just after the

end of the article is another good way of positioning your AdSense Ads.





So, position your AdSense Ads intelligently and you would be in for a party muc h

earlier than you would have expected.