Google’s Ad Filtering Mechanism

Making your webs ite/web pages suitable for AdSense ads is one interesting thing

that is also a lot of fun. Another interesting thing about the G oogle AdSense Ads

is the filtering mechanism used by Google to filter Ads for dis playing them on

your (website owner’s) website. Let’s check it out…


Google’s filtering mechanism for Ads is based on a number of factors. Let’s take

a look at some of these factors:

1. Relevance To Content: This is the single most important Ad filtering

criterion that is used by the G oogle AdSense program. In fact, it is this

filtering concept that gives Google AdSense program an important edge

over the other advertising programs. The Google AdSense program

determines the main topics/subjects of the website content and serves the

Ads that are relevant to the same. Since Google AdSense is a global

program, the relevanc e of Ads is also c hecked with respect to geography

and the language of the content on the website. Note that AdSense can

actually be used in a number of languages not just English.

2. Appropriateness Of Content: W ebsites are based on varying themes.

T here are websites that are based strictly on Adult themes w hile the other

sites are family friendly ones. Since Google’s AdSense program is open to

all website owners and advertisers (who comply with the AdSense

program policy), G oogle als o controls the content of Ads to prevent

O ffense to anyone who sees the Ads. Google does this by using sensitive

language filters and language experts. G oogle uses strict rules and

guidelines for conducting an editorial review on the content of Ads. It also

as ks you to provide information about what kind of Ads (e.g. sexually-

oriented, war oriented etc) you deem as inappropriate for your website.





3. Competition Filter: Sinc e G oogle serves Ads based on the content of the

websites, it’s quite poss ible that the Ads of competitors get displayed on a

website that sells a particular produc t or service. To avoid this , G oogle

provides a facility to the website owners wherein they can specify

competitors or advertisers whose Ads s hould not be displayed on the

website.

4. Choose Your Own: You can also choose default Ads to be shown in case

Google AdSense program is not able to serve Ads to your website (due to

unavailability of suitable Ads, etc)