Now, with acc ount setup things over, let’s move on to further enhancing our
know ledge about the Google AdSense program. Let’s start w ith checking what
this ‘AdSense for Search’ is:
W hile talking about Google AdSense, we mus t not forget that G oogle is primarily
known for its search engine capabilities (in fact, it is one of the most powerful
search engines available today). So, how could G oogle leave out it searc h
engine c apabilities from its AdSense program?
‘AdSense for Search’ is how Google includes search engine bit into the Google
AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of
Google AdSense program and is one great way of increasing website revenue
for website owners. To implement ‘AdSense for searc h’, you just have to include
the Google searc h box on your website. Again, Google offers the code that you
need to use for inc luding Google search box. You just have to paste the code at
whatever place you deem as the most appropriate plac e f or Google search box.
W hen your website visitors use Google search bar on your website, they get
almos t the same results as they would by using Google separately through
Google.com. W hen these website vis itors clic k the searc h results, the website
owner earns revenue (CPC revenue). You can even inc lude AdSense Ads on the
search results page and earn C PM or C PC revenue from them. Also, you can
customize the searc h results page to s uit your website’s theme. So, G oogle
AdSense for search is one great way of making money just by including the
Google search bar on your website. Besides that, the visitors to your w ebsite get
an additional functionality through your w ebsite i.e. the facility to search the web
us ing one of the most powerful search engine (without leaving your website).
‘AdSense for search’ is a great way of earning revenue through your website
(and, in fact, one of the easiest ways too). A number of webs ite owner actually
us e both the ‘AdSense for Search’ and the regular ‘AdSens e for content’ in order
to maximize their revenue.
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