AdSense Code Guidelines

As highlighted earlier (in the final step of Google AdSense acc ount setup), you

need to follow certain guidelines when you are adding the AdSens e code to your

web pages . Remember that if you don’t do it in the right way, you would not be

earning G oogle AdSense revenue. So, pay heed to these guidelines:

Adding the A dS ens e code to your web page is a very straight forw ard process.

You just need to copy the AdSense code from your AdSense account (as seen in

the AdSense code box) and paste it in your html code. However, there are

certain guidelines that you need to follow when pasting the AdSense code in your

web page.

• Firstly, you should never tamper with the AdSense code in any way. It

should be pasted as such, in its entirety, without any changes or

modifications; otherwis e your AdSense code will not work. Moreover, you

might end up violating the AdSense program policies.

• Als o, it’s important that you paste the AdSense code in the body tags of

your html page. T his is nec essary for the code (java script ) to run properly.

• Further, you mus t ensure that you use a maximum of three ad units per

web page (this is the limit specified by Google AdSense program) and not

more than 1 link unit per web page.

• Since content based Ad targeting is the main concept behind AdSens e

program, you need to ensure that you paste your AdSense code in the

place where you have your main content piec es e.g. if you have your main

content in a particular frame or a ‘DIV’ tag, your AdSense code should be

pasted in that particular frame or ‘DIV’ tag.





• Be careful when using W YSIW YG editor (W hat you see is what you get)

editors . Such editors sometimes add few tags on their own. So, paste the

AdSense code only in source code dir ec tly and not in the preview page or

any other view of your web page. Always check the AdSense code for

additional irrelevant tags before you actually upload your web page to your

server.