Google AdSense: Strategy Classification

Google AdSense program has given an altogether new purpose to websites.

Besides serving content or selling products and servic es , websites are now being

used to generate revenue through serving G oogle AdSense Ads.
 The

webmasters employ various strategies in order to extract the maximum out of

Google AdSense progr am. T here is no formal clas sification available for these

strategies (nor can all the strategies be determined), however, the following 3

classifications are said to be more prevalent than the others:

Traffic Generation: Since the revenue generation from Google AdSense

Ads is based on the CPC (cost-per-click) and CPM (cost per thousand

impress ions) basis, the more traffic your have to your webs ite the better

are your c hances of getting good revenue through AdSense. Most

webmasters are fully aware of this fact and employ various tricks to

generate high traffic to their website. All such tricks fall under the c ategory

of ‘Traffic G eneration’.

Converting Traffic To Clicks: Clicks seem to be the best way of

increasing AdSense revenue. Prompting the website vis itors to click on

the AdSense Ads can make a big difference in terms of the AdSense

revenue that you earn. A good copy can make the website visitors more

confident about your website and hence encourage them to go ahead click

the AdSense Ads. Besides the website copy, the website owners apply

several other means for getting more clicks. These form the ‘Converting

traffic to Clicks’ c ategory.





Attracting High Value AdSense Ads: Besides the traffic to your website,

your AdSense revenue is also based on the value of the AdSense Ads.

So, some Ads produce more revenue w hen they are clicked/displayed

than the others. This is determined using the Adwords system. Some

webmasters develop websites primarily for AdSense revenue generation.

T hese webmasters choose the website topic and orient the content in

such a way so as to attrac t high value AdSense Ads . These tricks form the

“Attrac ting High Value AdSense Ads” c ategory.