AdSense’s Place In The Online Advertising World

Let’s start our journey in the world of Google AdSens e by first understanding how

the online advertising came into being and how Google AdSense is place with

respect to the other online advertising c oncepts:

Soon after the advent of internet, it was realized that the website real estate (or

the spac e on websites) had commercial value in the advertising world. The

simple reason behind this was the soaring popularity of internet and the

increasing number of eyeballs received by various websites. T hus , internet

advertising (or online advertising) came into being. Today, internet advertising is

treated as one of the most effective and most economical means of advertising.

In fact, a lot of businesses, espec ially small business es, use only this (affordable)

medium for advertising their products and s ervices . As technology progressed,

so did the online advertising methodologies. Graphics based banner Ads and text

Ads got their due recognition and were used quite extensively for online

advertising. Even now banner advertising is one of the most popular forms of

online advertising.

However, the real breakthrough in online advertising came with Google AdSense

advertising program. T his program helped in connecting advertisers to s everal

website owners w ho were ready to offer advertis ing space on their websites.

Through G oogle AdSense program, the advertis ements were floated on the

websites that had some relevance to the products or services offered by the

advertiser. This type of advertis ing is also called targeted advertising since the

Ads are served only to the interested audience and not just anyone or everyone.

Soon, Google AdSense bec ame a very effective form of targeted advertising. O n

Google AdSens e program, webmasters are paid on per-click and per-thousand-

Ads -dis played basis.





And the advertisers c an control the amount of money they w ish to spend on

advertising through G oogle Adwords program that works in conjunction with the

AdSense program.

Google AdSense program has caught the fancy of a lot of advertisers and

webmasters and its popularity continues to soar everyday. U ntil another, better

advertising program comes into being; Google AdSense will continue to hold its

place at the core of online advertising.