AdSense Related Terms That You Should Know

W e now know what AdSense is. As is the case with any concept, Google

AdSense program als o us e certain terms and phrases for relating to various

things Knowing thes e terms upfront will make it easy and smooth for you to read

and understand any AdSense related material:

Here is the list of AdSense related terms that you should know for sure:

Page Impression: A page impression is generally the same as a page view but

the number of page impres sions can sometimes be different than the page

views. This happens when the page is viewed by a visitor but the AdSense code

is not executed for some reas on (whic h means that the Ads are not displayed to

the visitor).

Ad Unit Impressions: W henever you get page impressions , you also get Ad unit

impressions. H owever, the ad unit impress ions ar e dependent on the number of

ad units you have on your page i.e. number of ad units that get executed when

the page loads on user’s browser. Note that the link unit impressions are also

counted as ad unit impress ions.

Click: A click (for the purpose of AdSense) is recorded whenever a website

visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit

is not considered as a click.

Click Through Rate, for the pur pose of AdSense, is the number of clicks

received by an ad unit divided by the total number of ad unit impres sions for that

ad unit. So, a better CTR c an mean more revenue for you.