AdSense Account Setup – Part 2 (Essential Custom izations)

The second step in setting up your Google AdSense Account is to do

customization (some essential c ustomizations). Let’s chec k when you can start

with the second step of setup and what you need to do as part of essential

customizations:

Once you are done with setting up your Google AdSense account and once

Google has approved your application, you are ready to use G oogle AdSense for

earning revenue from your website. Jus t login into your account using your email

address and password, click ‘AdSense Setup’ in the top menu and s elect the

product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be

presented with various options for customization of your A dSense Ads. Here we

will take a look at setting up ‘AdSens e for C ontent’ only (however, the setup for

‘AdSens e for Search’ is quite similar and equally eas y).

T he first thing that you need to choose is the Ad type (Ad unit or link unit). Based

on the A d type you c hoose, you will need to specify the type of ad (text, image,

etc for Ad unit) or number of links per link unit too. G oogle AdSense program

allows you to use a maximum of three ad units and 1 link unit per web page (and

you mus t use both, in order to maximize your AdSense revenue).

The next thing is to choose the Ad layout. There are various layouts available but

large rectangle (336x280) and w ide skyscraper (160x600) are preferred over

others (s inc e they help get more impressions for you and hence help you make

more money).





C ustomizing the colors of various parts of your AdSense ad is the next thing you

need to do. Even though customizing colors is optional (as far as the Google

AdSense program is concerned), it’s s trongly recommended for making your Ads

attractive and more effective. Your choice of colors must be governed by the look

and feel of your website so that the Ad does n’t look out of place.

T hese are the essential customizations that you surely need to do before you can

start us ing G oogle AdSense Ads on your website.